Art Photography

Application

When I think about art photography, automatically what comes to my mind is creativity. I feel that photos that are taken for these purposes express the artists feelings and we as onlookers should understand their perpesctive. I like the fact that all art photos are different and occassionally crazy. Usually art photographers use an idea they have had for a while and just decided to take a photo of it. An art photographer I noticed alot was Alejandro Chaskielberg. His work was all unique. I especially like the colours in the photos as they stand out and they look like watercolour aswell. Of course when you look at art photography most of the photos use computer editing to make them look better than the original photo.



Context

I feel art photography is mainly displayed in art galleries. To make the photo stand out, the photos are laid out in the gallery seperated from eachother so you can look deep into the photo that you want to. Also i feel they are put on a white background so that the photo stands out more and you can focus on the photos more. This is mainly for meaningful art photos that have been taken as the photos are bigger and will have a bigger impact on onlookers. I feel that when the photo is bigger and when nothing is surrounding the photo, thats when you can really feel the photgraphers perception of what they want you to look at. I actually prefer it when a photo is not framed and thats what I saw. The photos were not framed and I feel this is to make the photo look simple and this is what stands out to the audience.


Techniques

The techniques art photographers use are mostly using a studio or finding scenery throughout the world and using their idea of taking the photo there. I feel that if art photography is taken in a studio it is not as creative as we as an audience dont feel that the photo is real. However if a photo is taken on location we find this alot more interesting. This is because when you are taking photos outside anything can happen. Something unexpected can happen and this is what appeals to an audience. We want something that seems real. The pictures can either be black or white to show sophistication or they can be colourful so that it stands out to the audience. What I saw of the photos was that they were printed on card and put on the wall. I feel this is a good thing as if you used paper the photo could rip easily whereas card is less likely. Also when sticking paper on a wall, the paper can go flimsy wheareas card stays straight.

Fashion Photography

Application

Fashion photography is a genre of photography which displays such things as clothing, jewellery or make-up. Fashion photographers tend to use slim women and men to attract the audience and buy what is being offered. The person being photographed is usually airbrushed and made to look so attractive that they are covered in loads of make-up. Generally not many fashion photos are natural. Natural photos are usually taken in certain scenery's, whereas I feel unnatural photos are taken in a studio due to the fact that nothing can interrupt the photo. This is different to a natural photoshoot as things can interrupt like the wind, other people etc. Studio photos try to make the photo natural by using wind machines. As you can see in the photo below of Cheryl Cole she has been airbrushed. She does not need to be though as she is naturally beautiful. I feel the problem with fashion photography is that all of the photographers only want the skinniest of girls and cake them in make-up to make them look better than they are but thats what fashion photography shouldnt be about. I feel fashion photographers should show natural girls who have nice curvy figures and have confidence. There are many fashion photgraphers but one very well known one is Adolph de Meyer who became the first fashion photographer to shoot for American magazine Vogue from the years 1913-1921. He also shot for Vanity Fair in the same years.




Context

Fashion photography is showed in many different forms. Mostly they are shown in magazines such as Vogue, Vanity Fair and Cosmopolitan. All of the photos are different such as different clothes, hairstyles and jewellery. When promoting something in the fashion industry they are usually shown in magazines, billboards and television adverts. These promoting photos are mostly airbrushed. For example look at the picture of Coleen Rooney. The picture on the left shows her in person promoting her perfume and looking natural, but the photo on the right says otherwise. The photo on the right shows not one hair out of place, she has become slimmer and she looks more pale than the photo on the left. This shows that for promoting items they airbrush the photos to make the product and the person stand out more. Other places where fashion photography is shown is at different fashion runway shows. Models walk down the runway whilst wearing the latest clothes and being photographed by famous photographers.












Techniques

There are many different techniques they use for fashion photography. Lighting is used in fashion photography i feel to make the person or main item stand out. For example they could use a spotlight or different coloured lights. Another technique is airbrushing. Airbrushing is used to make the person in the photo look beautiful and stand out. For example if the person was curvy, they would make them much slimmer with airbrushing. Also airbrushing makes your skin look perfect even if someone had alot of spots. They also use alot of make-up on models and dress them in outrageous clothes. This is to make the person stand out. Fashion photographers also like using black and white photos. Using a black and white photo and using a model that has been airbrushed and is wearing some make-up and wearing vibrant clothes makes them stand out more because the person looks colourful and is on a black and white background. Another technique fashion photographers use is scenery. This is to make the photo look sophisticated. Some just use a studio and use a background but others actually go all over the world to find places that would be good to take fashion photos. By doing this it makes the photo stand out to audiences because it only focuses on the model but by having a nice background it makes the photo attractive.